A conversation today popped up regarding safety here in the Netherlands. No one wears helmets bar the professional cyclists, yet there are more accidents and deaths by the daily cyclist compared with the professionals. The bike is a great mode of transport, cheap to maintain, (mostly) reliable, and no need to wait on public transport - yet we all are aware of how blase we all get after a year of cycling the same pavements. We all agreed, what we all need is a well designed, fashionable helmet that shows the famous locals wearing them to try and influence the hip and trendy residents to do the same.
Lets hope it might come soon!
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